Four decades in the making
The Legend of
the Stache
How a kid with a big dream, a bigger mustache, and the boldest seeds in the aisle became Jumbo. Pull up a bag.
- 40+Years of heritage
- 500K+Happy snackers
- 6Bold flavors
- 1Legendary Stache
Chapter One
A Stache Is Born
Long before the world knew him as the face of Jumbo, Marty was just a kid with big dreams and an even bigger determination. The mustache didn't come right away. It grew in slowly, like the roots of a mighty sunflower, patchy and awkward at first, then, by his twenties, the kind of stache that could stop traffic.
Thick, bold, perfectly symmetrical. People would double-take and ask, "Is that thing real?" It wasn't just real. It was legendary.
"I didn't choose the stache life. The stache life chose me."— Marty
Chapter Two · 2019
The Stache Takes Over
Marty went looking for something big, bold, and brimming with potential. He found a decades-old sunflower seed brand with real heart and a loyal following, but one that had been coasting on its legacy instead of living up to its name.
He pitched the team at World Food Products a bolder future: seeds known for flavor, size, and unforgettable quality. A brand as iconic as his own mustache. The deal closed, his mustache curled upward with satisfaction, and Jumbo was reborn. Bigger seed, less salt, more taste.
Since day one
Grown bigger to taste better.
The claim isn't new copywriting. It's on the very first bag.
The Timeline
Grown bigger, one decade at a time
The OGA cult classic
A beloved, lower-sodium sunflower seed with a small but fiercely loyal following.
The acquisition
World Food Products brings Jumbo into the family. Marty sets a bolder vision.
The rebrand
Resealable packaging, the bigger 24/64″ seed, and the Stache-Approved seal on every bag.
Six bold flavors
No-salt to fully loaded. Less salt, more taste. Grown bigger to taste better.
The seal
Every bag, Stache-Approved
That seal isn't decoration, it's a promise. If a batch doesn't earn the Stache, it doesn't go in the bag. Marty tastes big seeds and bold flavor for a living, and he's particular about both.
Bigger seed. Bolder flavor. Less salt. Backed by the Stache. See what makes the seed different →
Made bigger in Manteca
A family name behind the Stache
Jumbo is crafted by World Food Products, a family-owned maker in Manteca, California, the same hands that pack every resealable, cup-holder-friendly bag.